Chevrolet prices Colorado diesel at around $31,700

July 29, 2015, 2:36 p.m.

Chevrolet's diesel-powered Colorado pickup will start at about $31,700 and run to roughly $38,700, including destination, when it debuts this fall, Automotive News reports. Chevy is offering the 2.8-liter Duramax diesel in mid- and upper-trim LT and Z71 crew cab models with both two-wheel drive and four-wheel drive, adding it might offer the diesel on base and Work Truck models if demand warrants it.

The diesels cost $3,730 more than a Colorado with a 3.6-liter V6. The diesel is paired with a six-speed automatic transmission. The Duramax churns out 181 hp and 369 lb-ft and has a 7,700-pound towing capacity compared to the 3.6's 7,000.

Chevy thinks the diesel, offering greater efficiency and expanding the Colorado lineup with more choices, could be enough to make a strong run at the Toyota Tacoma, the top-selling midsize pickup. Toyota sold 88,801 Tacomas in the first six months of 2015 -- more than double the Colorado's 41,575. Chevy also figures the diesel might take on the only full-size diesel pickup, the Ram 1500 Eco Diesel, and expects the diesel Colorado to get 30-plus mpg, better than the Ram's 29. The gas-powered Colorado gets 26 mpg on the highway.

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